Photography, Menu Design, Typography
Zuppa
The Idea
Zuppa came to Nowboarding with an existing brand and product but wanted to redesign their existing menu with their eye-catching mouth-watering food, *Special note, it was to die for! As well as create a unique typeface that they displayed around the store.
Zuppa came to Nowboarding with an existing brand and product but wanted to redesign their existing menu with their eye-catching mouth-watering food, *Special note, it was to die for! As well as create a unique typeface that they displayed around the store.
Research
I researched the audience and how to represent Zuppa’s delicious food in a way that would captivate people walking past and guide them into selecting the best soups in Melbourne.
I researched the audience and how to represent Zuppa’s delicious food in a way that would captivate people walking past and guide them into selecting the best soups in Melbourne.
Design
How did I achieve this? I created a custom Zuppa typeface based around the current branding, I also took our camera crew into the mighty Zuppa and captured all of the spectacular food, whilst wiping the drool off our mouths we were able to capture the texture and the true colours. In the studio, we placed the menu boards together whilst developing eye-catching wayfinding.
How did I achieve this? I created a custom Zuppa typeface based around the current branding, I also took our camera crew into the mighty Zuppa and captured all of the spectacular food, whilst wiping the drool off our mouths we were able to capture the texture and the true colours. In the studio, we placed the menu boards together whilst developing eye-catching wayfinding.
Effect
Once the Mouthwatering menus where placed up the sale of Zuppa’s soup increased by 80% from that exact time last year.
Once the Mouthwatering menus where placed up the sale of Zuppa’s soup increased by 80% from that exact time last year.
